The Brand

CHICCHERIA BRAND WAS FOUNDED IN 2016 BY GERMAN DESIGNER AND FASHION ENTREPRENEUR JOERG BEITZEL AND STANDS FOR LUXURIOUS AND COOL STREETWEAR FASHION, ACCESSORIES AND LEATHER GOODS.

THE COLLECTIONS ARE MOSTLY INSPIRED BY THE LIFESTYLE OF SOUTHERN CALIFORNIA BEACH COMMUNITIES AND THE GLAM LOOK OF WEST COAST METROPOLIS LOS ANGELES, COMBINED WITH THE INIMITABLE ELEGANCE AND QUALITY OF ITALIAN TAILORING.

THE RESULT IS EXCLUSIVE APPAREL FOR INDIVIDUALISTS, WHO LIVE A ROCK’N’ROLL LIFESTYLE, BUT DO NOT WANT TO RENOUNCE LUXURY.

IN ADDITION TO THE SEASON COLLECTIONS WITH PARTLY FLASHY AND ROCKING DESIGNS, THE CLASSIC LINE CONSISTS OF PERMANENTLY AVAILABLE CLASSICS OF THE ELEGANT MEN’S WARDROBE – INTERPRETED WITH A FASHIONABLE TWIST.

STYLE BREAKS ARE NOT AN ACCIDENT, BUT PART OF THE BRAND PHILOSOPHY. SO THERE ARE MENSWEAR EVERGREENS LIKE TIES AND POCKET SQUARES IN CAMOUFLAGE COMBINED WITH NEON COLORS OR STREETWEAR BASICS LIKE TRUCKER CAPS IN A FINE VELVET DESIGN. T-SHIRTS WITH MODERN ITALIAN CUTS GET THEIR SPECIAL KICK THROUGH VINTAGE ELEMENTS AND BANDANAS MADE FROM THE FINEST ITALIAN SILK BECOME VERSATILE COMBINABLE STATEMENT PIECES.

The Brand

THE READY-TO-WEAR COLLECTIONS ARE PRODUCED IN EUROPE BY TRADITIONAL COMPANIES WITH MANY YEARS OF EXPERIENCE IN PREMIUM FASHION. IN THE PRODUCTION OF ACCESSORIES AND LEATHER GOODS, CHICCHERIABRAND COOPERATES EXCLUSIVELY WITH MANUFACTURERS IN ITALY, WHO IMPLEMENT THE MOST EXTRAORDINARYIDEAS WITH GREAT ATTENTION TO DETAIL.

THE FOCUS OF THE CURRENT MARKETING CAMPAIGNS IS ON THE USA, THE MOST IMPORTANT EUROPEAN MARKETS ARE GREAT BRITAIN, GERMANY AND ITALY.

THE COLLECTIONS ARE AVAILABLE ONLINE AND AT SELECTED RETAILERS WORLDWIDE.