The Brand

Chiccheria Brand mixes the Spirit of California with high quality materials and traditional Italian craftsmanship.

Since 2016, the designer Jörg Beitzel and his international design teams have been developing authentic California style for global travelers.

The fashion is characterized by a casual West Coast aesthetic, sometimes deconstructed-extravagant, sometimes urban-casual – but always uncompromisingly quality-conscious: with great attention to detail, the best workmanship and handmade fabrics.

Classic L.A. styles such as bandanas or flannel shirts are reinterpreted in unusual designs and colors and produced with high-end materials.

This results in exclusive garments for individualists who cultivate their own style and do not want to do this without luxury.

In order to always offer consistently high premium quality, the brand produces wherever possible at European partner companies which are known personally and that not only have many years of expertise in luxury fashion, but also adhere to strict environmental protection guidelines and are certified accordingly.

The collections are available online and from selected retailers around the world.

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